FRACTIONAL CI ADVISORY

Expert Competitive Intelligence, Without the Full-Time Cost

Get strategic competitive intelligence expertise when you need it. Our fractional CI advisory services provide the guidance, insights, and support you need to make confident, informed business decisions.

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Strategic Insight Without the Cost of a Permanent Position

Do you face aggressive competition but do not need or have the budget for a full-time, in-house Competitive Intelligence (CI) Director? The ChrisalysWorks Fractional CI Advisory service delivers senior-level competitive intelligence consulting, embedding 25 years of elite intelligence expertise directly into your leadership team on a flexible, part-time retainer.

We do not just hand over data; we integrate with your team to shape your Go-To-Market strategy, outmanoeuvre rivals, and win more deals. Our competitive intelligence services give you executive-level insights at a fraction of the cost.

The Fractional Advantage

Feature Full-Time CI Hire ChrisalysWorks Fractional Advisory
Financial Commitment £80k–£120k+ salary, plus benefits & equity. Predictable, scalable monthly retainer.
Time to Impact 3–6 months for onboarding and system setup. Immediate. Actionable insights from Month 1.
Expertise Level Often a mid-level analyst learning on the job. 25 years of senior-level ICT sector experience.
Tooling & Infrastructure Requires additional budget for CI software. Includes proprietary, AI-driven CI frameworks.

How Our Retainer Works

Our fractional engagements are custom-tailored to the specific growth stage of your business. Acting as your embedded strategic advisor, we typically dedicate 2 to 4 days a month to your company, focusing on what you tell us you need. This flexible approach makes our service especially valuable for organisations seeking competitive intelligence for B2B companies without the cost of a full-time internal hire.

For example:

1. Primary-Source Competitor Benchmarking

We go beyond surface-level web searches. Our competitive benchmarking services are built around primary-source research, with 80–90% of our intelligence sourced directly from conversations with market participants, industry insiders, and rigorous Business-to-Business (B2B) mystery shopping. We find out exactly how your competitors are pricing, pitching, and positioning behind closed doors, providing practical B2B competitive intelligence that supports stronger commercial decisions.

2. Internal CI Automation & Capability Building

We do not just do the research; we upskill your internal teams. As your Fractional CI Director, we will implement custom prompt engineering frameworks using free Large Language Models (LLMs) like Google Gemini and Anthropic Claude. This empowers your sales and marketing teams to automate their own daily desk research reliably and accurately.

3. Pipeline & Partner Channel Profiling

We actively support your active deals and expansion efforts through:

  • Account Intelligence: Uncovering prospective enterprise customers’ hidden needs and internal decision-making processes.
  • Partner Profiling: Benchmarking your reseller network against industry best practices to ensure alignment with your commercial goals.

Why ChrisalysWorks?

Led by CEO & Principal Chris Swalmius-Dato, ChrisalysWorks brings over two decades of experience delivering business-critical intelligence projects.

We deliver strategic intelligence with 100% legal and ethical research methodologies, ensuring your company’s reputation is always protected while your strategic advantage is strengthened.

Ready to Dominate Your Market?

Stop guessing what your competitors are doing. Secure your Fractional CI Director today and start leading with confidence.

Contact us to discuss a tailored fractional engagement. Use the contact form below or reach out directly to schedule a confidential discovery call.

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Frequently Asked Questions

It means a senior Competitive Intelligence (CI) Director is embedded in your leadership team part-time, on a flexible retainer, instead of being hired full-time. We typically dedicate 2-4 days a month to your company. You get our years of operational and intelligence expertise shaping your decisions at a fraction of the cost of a permanent hire and none of the recruitment risk that comes with it.

Engagements are tailored to the growth stage of your business and focused on what you tell us you need. Within those 2-4 days a month we act as your embedded strategic advisor, helping shape your go-to-market (GTM) strategy, running competitor research, supporting functional requirements, and anything else you prioritise. It is a predictable, scalable monthly retainer, not an hourly-billed project.

A full-time hire means £80,000–£120,000-plus in salary before benefits and equity, 3-6 months to onboard and set up systems, a further budget line for CI software, and often a mid-level analyst learning on the job. The fractional alternative is a predictable monthly retainer, insight from month one, decades of experience, and a proprietary AI-driven CI framework for your team included.

We upskill your team deliberately. As your Fractional CI Director we implement custom prompt engineering frameworks using free large language models (LLMs) such as Google Gemini and Anthropic Claude, so your own sales and marketing people can automate their daily desk research reliably and accurately. The capability stays with you when the engagement changes shape, and our days go to work only a senior specialist can do.

Ready to find out what your competitors won’t put in writing?

A 30-minute call, no charge. Bring the question that’s been bothering you and we’ll tell you honestly whether it’s answerable and roughly what it would take.

Book a discovery call