Gain the competitive insights you need to strengthen account strategies, understand bidding dynamics, identify opportunities, and make smarter decisions throughout the sales process.
Book a discovery callMost B2B sales intelligence stops at the org chart and the annual report. Our account intelligence services start where published sources run out. ChrisalysWorks uses investigative primary research – structured, discreet conversations with people inside your target accounts, their incumbent suppliers, and their wider ecosystem – to establish what a prospect actually wants, who genuinely decides, and whether a tender is really open. Typically 80–90% of what we deliver is unpublished and unavailable anywhere else.
Through focused account intelligence research, months or years ahead of the formal process, we establish contract renewal dates, how the incumbent is really performing, the account’s appetite for change, the buying process, and who sits inside the decision-making unit — so you can place business development resource where it will actually pay back.
Our bid intelligence services help establish whether the buyer is committed to changing supplier. Is the tender genuinely open, or already wired? Which “wins” are they looking for, where is the incumbent weak, and how are you perceived against the other bidders? We de-risk the bid/no-bid decision and sharpen your proposition and messaging.
After the decision, we establish which buying criteria your bid failed to satisfy, what tipped the choice to a competitor, and — across multiple losses — the patterns you can fix to lift your win rate.
Objectives, beliefs, decision-making style, professional history and affiliations for the individuals who matter, together with practical advice on how to engage each of them.
Through targeted customer insights research, we test propositions, messaging and price points with real buyers in your target segment before you take them to market.
Prospect and key account profiles, written to your intelligence brief.
Bid/no-bid qualification assessments with a clear recommendation.
Decision-maker profiles and engagement plans.
Win/loss and bid loss reports, individually or as a tracked programme.
Stakeholder briefings and workshop facilitation. We present the findings and answer the hard questions.
Every engagement starts with a structured intelligence brief, so we research the questions you actually need answered. We agree the key intelligence topics, scope and budget up front, run the fieldwork, and deliver a written report plus a live briefing. All research is conducted using 100% legal and ethical methods to protect your reputation as well as ours.
It is investigative research into the accounts you sell to and the tenders you are considering bidding for. Rather than summarising published sources, we hold structured, discreet conversations with people inside your target accounts, their incumbent suppliers and the wider ecosystem.
That establishes what the buyer actually wants, who genuinely decides, and whether the opportunity is real before you commit budget and bid resource to it.
Most business-to-business (B2B) sales intelligence stops at the organisation chart and the annual report. Ours starts where published sources run out: typically, 80–90% of what we deliver is unpublished and unavailable anywhere else.
You are not buying a database refresh, you are buying answers to the specific questions in your intelligence brief, from renewal dates and incumbent performance to the make-up of the decision-making unit.
That is one of the most common questions we are asked, and it is answerable. We establish whether the buyer is committed to changing supplier, which “wins” they are looking for, where the incumbent is weak, and how you are perceived against rival bidders.
One client was minded to walk away from a global media group’s finance and accounting tender; our fieldwork found the incumbent under-performing and the buyer genuinely open. They bid, and won a ten-year, £85m contract.
Earlier than most clients expect. Pre-tender account profiling works best months, or even years, ahead of a formal process, while there is still time to shape the requirement and build the relationships.
At that stage we establish contract renewal dates, how the incumbent is really performing, the account’s appetite for change, the buying process and who sits inside the decision-making unit. This ensures that your business development efforts go where they will actually pay back.
Yes. Win/loss and major bid loss analysis establishes which buying criteria your bid failed to satisfy and what tipped the decision to a competitor — from the buyer, rather than from the account team’s best guess.
Run across multiple losses, it exposes the recurring patterns you can actually fix, which is where a measurable lift in win rate comes from. One hospitality group losing over 70% of deals used 20 investor interviews to build a clear remediation agenda.
All research is conducted using 100% legal and ethical methods. Protecting your reputation matters to us as much as protecting our own, because the two are linked.
This is a business built on people being willing to talk to us again. Conversations are structured and discreet, and we work within clear professional boundaries. If you have a supplier code of conduct or specific compliance requirements, we will work to it and confirm the approach before research begins.
Every engagement starts with a structured intelligence brief, so we research the questions you need answered rather than a generic template.
We agree the key intelligence topics, scope and budget up front, conduct the research, then deliver the written report and a live briefing. Because scope and budget are settled at the outset, you know exactly what you are committing to before any work begins.
A 30-minute call, no charge. Bring the question that’s been bothering you and we’ll tell you honestly whether it’s answerable and roughly what it would take.
Book a discovery call