80–90% of our intelligence comes from conversations. Not from anything published.

Competitor Intelligence, Account & Bid Intelligence, Partner Channel Research, and Fractional CI Advisory for Technology, Business Services, FMCG, Healthcare, and Energy. Sourced by people, not scrapers.

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PUBLIC DOMAIN:

Available to everyone

UNPUBLISHED 80–90%

of our reporting comes from conversations with customers, suppliers, distributors, industry experts and former employees.

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of Experience

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Intelligence Projects

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Legal & Ethical Methodology

Four things clients bring us in for.

Competitor Analysis

Go-to-market strategy, sales and marketing tactics, pricing structure, and your real comparative position.

Account & Bid Intelligence

How a target account actually buys, who decides, and what they need before they will move.

Fractional CI Advisory

25 years of senior intelligence expertise embedded into your team at a fraction of the overhead.

Fixed-Price CI Sprints

Executive-ready competitor intelligence by a fixed date for a fixed fee.

A six-step process the C-suite can trust.

Ethical, anonymous, senior-analyst-led. Every engagement follows a documented methodology and produces executive-level outputs.

Define

We agree the questions we're answering and the decision they inform.

Design

A tailored research approach, source by source, with a defined fieldwork plan.

Engage

Experienced interviewers do the work. No junior researchers, no panels.

Verify

Findings tested across multiple sources before anything is reported.

Interpret

What it means for you — not a data dump, an assessment.

Recommend

Actions to take, decisions to make, and what to watch next.

What you get that desk research can't give you.

Excellence in research

80-90% from conversations with market participants, industry insiders and B2B mystery shopping.

Decades of proven impact

800+ projects, from deep-dive benchmarking to real-time monitoring and bid intelligence.

Insight that moves the needle

Not what happened, but why, and what's next.

We know your sector

Technology & AI, Business Services, FMCG, Healthcare & Energy

Case studies from the frontline.

Business Services

Validating a Major Outsourcing Bid

Telecoms

Refining Strategy in the Mobile Advertising Market

Technology

Uncovering the Truth Behind a Bid Loss

Deep expertise across five sectors.

Technology & AI

Business Services

FMCG

Healthcare

Energy

ABOUT

Helping businesses make smarter decisions through strategic intelligence.

With over 25 years’ experience in market and competitive intelligence, Chris brings deep expertise in strategic analysis, competitive research and technology sector insight to ChrisalysWorks. He has led hundreds of intelligence projects for leading firms in the UK, US and Europe.

CHRIS SWALMIUS-DATO

CEO & Principal

“

" Knowing exactly where the incumbent provider was failing gave us the confidence to bid, and the precise intelligence we needed to win an £85 million contract. When you are dealing with an RFP, the biggest risk is bidding blind. This team didn't just scrape the internet for public data; they got on the phone with the actual decision-makers inside the prospect's organisation. Their human-source approach delivers insights you simply cannot find anywhere else."

Sales Director, Global BPO Provider

“

" Realigning our pricing based on their benchmarking generated over £5 million in additional revenue in just twelve months. This research gave us the precise mechanics of the market. The intelligence was stark, actionable, and accurate. A phenomenal return on our intelligence investment."

Head of Product, Global Mobile Network Operator

“

"Losing a major contract to the incumbent is frustrating, but not knowing why you lost is crippling. Standard debriefs gave us nothing. The granular detail regarding the winner's pricing and licensing structures allowed us to completely overhaul our TCO messaging. We are now in a prime position to win the next cycle."

Bid Director, Multi-National IT Services Provider

“

"This project got us real answers about scope, timing and cost, straight from people living the migration. We knew the headlines, but not what was actually happening inside the account. This research let us stop reacting to press releases and start defending our position with facts."

Enterprise Sales Director, Global Cloud Technology Provider

“

"The project showed us exactly where the smart money in this category was going, including a research relationship we didn't even know mattered. We had a bold target but no real visibility into how our competitors were resourcing the same race. This changed where we placed our own bets."

R&D Director, European FMCG Manufacturer

“

"Targeted B2B mystery shopping research uncovered our competitors’ pricing structures and commission models. It directly improved our commercial acquisition rates across the board. We needed to know exactly what they were doing in the field, not just what they published on their websites. That intelligence allowed us to optimise our own regional tariffs and establish an early warning system.”

Head of Commercial Strategy, UK Energy Provider

Research and points of view from the ChrisalysWorks desk.

Blog

Hire a CI Manager or Commission the Work? An Honest Comparison

Insight

What a Competitor’s Job Ads Tell You That Their Press Releases Don’t

Ready to find out what your competitors won’t put in writing?

A 30-minute call, no charge. Bring the question that’s been bothering you and we’ll tell you honestly whether it’s answerable and roughly what it would take.

Book a discovery call