Get timely, focused intelligence on your competitors to understand their strategies, identify emerging opportunities, and make more informed business decisions.
Book a discovery callDesk research and AI summaries tell you what a competitor has chosen to publish. They will not tell you the discount that closed the deal, the promise the salesperson made in the room, or what your competitor’s own partners think of them.
ChrisalysWorks sources 80–90% of the intelligence in our reports directly from market participants, industry insiders and B2B mystery shopping — with deep web research filling the gaps. Our competitive intelligence services are built around intelligence your teams can act on, not a literature review.
Strategy, organisational structure and headcount, propositions, product and service functionality, unpublished pricing and commercial terms, routes to market, financial performance and senior executive profiles.
Our competitive benchmarking services show your actual, not assumed, position against rivals on products, propositions, pricing and discounting, sales force structure, KPIs, targets and incentives, cost base and capabilities.
Continuous or periodic tracking of competitor strategic and tactical moves, delivered as custom newsletters, trackers or alerts tuned to your key intelligence topics.
Field-ready cards that arm sales and marketing with competitor weaknesses, objection handling and value-killer arguments.
Pressure-test your plan by playing your competitors’ hand, so you can anticipate their responses before you commit.
Audits of your current competitive intelligence provision, programme design, process consulting and team training.
Real rate cards, discount structures and commercial terms — not list prices
How competitors qualify, pitch, handle objections and close
The claims, differentiators and proof points their sales teams actually use
The end-to-end customer experience: onboarding, service, billing and fault resolution
Scenario testing — how a competitor reacts to a specific customer situation you care about
These B2B mystery shopping services add a layer of evidence that desk research alone cannot provide, giving you direct insight into real pricing, sales approaches and customer interactions.
For example, a national business directory needed competitor rate cards across every territory it operated in. We combined selected purchases with a structured programme of calls and emails to competitor sales desks, giving like-for-like pricing and discounting comparisons the client used to reset its own sales performance.
Separately, an energy services provider needed to understand eight competitors in half-hourly metering; we ran a scenario-based shopping network covering both small business and multi-site corporate buyers, and the findings fed directly into its annual strategy process.
All mystery shopping is conducted to strict legal and ethical standards, with scenarios agreed with you in advance.
Competitors’ partner propositions, programme structures, margins, pricing and commercial terms.
Competitor channel headcount, KPIs, targets and incentives, so you can optimise the cost-to-benefit ratio of what you offer partners.
Independent evidence of how resellers view you against your rivals — and the size of the gap.
Whether the partners you want are open to working with you, on what terms, who decides, and how to influence them.
Fast answers to your indirect sales team’s ad hoc questions, drawn on a pre-paid basis.
Strategy, marketing, product, pricing, sales enablement and channel leaders — and competitive intelligence teams who need field research capability they do not have in house. Our B2B competitive intelligence approach is designed for teams that need evidence they can use to make commercial, strategic and sales decisions with greater confidence.
It means a senior Competitive Intelligence (CI) Director is embedded in your leadership team part-time, on a flexible retainer, instead of being hired full-time. We typically dedicate 2-4 days a month to your company. You get our years of operational and intelligence expertise shaping your decisions at a fraction of the cost of a permanent hire and none of the recruitment risk that comes with it.
Engagements are tailored to the growth stage of your business and focused on what you tell us you need. Within those 2-4 days a month we act as your embedded strategic advisor, helping shape your go-to-market (GTM) strategy, running competitor research, supporting functional requirements, and anything else you prioritise. It is a predictable, scalable monthly retainer, not an hourly-billed project.
A full-time hire means £80,000–£120,000-plus in salary before benefits and equity, 3-6 months to onboard and set up systems, a further budget line for CI software, and often a mid-level analyst learning on the job. The fractional alternative is a predictable monthly retainer, insight from month one, decades of experience, and a proprietary AI-driven CI framework for your team included.
We upskill your team deliberately. As your Fractional CI Director we implement custom prompt engineering frameworks using free large language models (LLMs) such as Google Gemini and Anthropic Claude, so your own sales and marketing people can automate their daily desk research reliably and accurately. The capability stays with you when the engagement changes shape, and our days go to work only a senior specialist can do.
A 30-minute call, no charge. Bring the question that’s been bothering you and we’ll tell you honestly whether it’s answerable and roughly what it would take.
Book a discovery call