Refining Strategy in the Mobile Advertising Market

• The Challenge:
  A global MNO needed to understand the tactical activities and long-term plans of key competitors and specialist service providers within the mobile advertising sector.
• The ChrisalysWorks Edge:
  Strategy plans are rarely revealed in detail in published data sets. To fill the gaps, we conducted direct primary interviews with key decision-makers across the competitors’ relevant divisions, as well as their external technology and sales partners.
• Benefits Delivered:
  We mapped the current and planned advertising inventory of the competitors, including their associated pricing models. We profiled their media sales operations, identified the criteria they used to select technology partners, and highlighted the major operational challenges they were facing, along with the solutions competitors were developing.
• The Outcome:
  The insights provided a comprehensive competitive environment analysis and allowed the client to reduce strategic uncertainty, improve internal processes, and fine-tune their own pricing models to capitalise on market gaps.

“Realigning our pricing based on their benchmarking generated over £5 million in additional revenue in just twelve months. This research gave us the precise mechanics of the market. The intelligence was stark, actionable, and accurate. A phenomenal return on our intelligence investment.”

Head of Product, Global Mobile Network Operator